Facebook legal photo privacy3/25/2023 Hence, we arrive at the shores of Ireland where Facebook’s EU headquarters are and the reason why Garante asked its Irish counterpart several questions on privacy implications of the new glasses. In a nutshell, this mechanism prescribes that if an entity (in this case Facebook) conducts cross-border data processing, then said entity will have to work primarily with the supervisory authority of the same Member State where their main establishment is (usually their EU headquarters) to achieve compliance. To protect the principle of legal certainty and ensure a consistent practice when dealing with privacy matters, the GDPR, Europe’s Magna Carta on data protection, sets up a one-stop-shop mechanism. Recognizing these concerns, Facebook decided to really delve into the nitty-gritty of potential privacy infringements by dedicating half of its press release to this subject and creating a website designed solely for addressing the privacy questions. Facebook’s troubled relationship with data privacy is widely known and it comes as no surprise that the announcement of a product that can be easily misused (e.g., filming without consent, recording private meetings, etc.) raises concerns among both regulators and consumers. Still, for many, this indication is not as apparent and might not be enough.ĭespite reassuring the public in a series of documents that the Facebook and Ray-Ban smart glasses respect privacy, Facebook is facing questions on data privacy through the Irish Data Protection Commission from the Italian data protection and privacy watchdog, Garante. The glasses do include a white light that turns on while someone is taking photos or a video. However, smart glasses are unique because they record not only the person who decided to buy them but also many others who did not give any consent. Sometimes, they concern mostly the customer that purchased the product like in the case of Apple’s access to health data through the Apple Watch. Usually, when a big tech company releases a new product, privacy questions are raised. In fact, some restaurants and bars even banned wearers from entry.ĭo Facebook’s Ray-Ban smart glasses respect privacy? Meanwhile, Snap focused on augmented reality when developing its ‘Spectacles’.īesides some of the technical aspects with both Spectacles and Glass one major setback was that of privacy. Unlike the Ray-Ban Stories, the Google Glass presented the wearer with on-screen and user-friendly information instantaneously. Google and Snap had both entered the fashion-tech market and the results were somewhat mixed. Additionally, it can play music and share content directly on social media.Īre they any different from existing smart glasses? Similarly, to their predecessors created by Snap and Google, the Ray-Ban Stories smart glasses offer users to take photos and videos with a camera integrated into the glasses. The concept has been around for the past seven years. Smart glasses are not a new technological development. What are Facebook’s Ray-Ban smart glasses? So, how are different privacy watchdogs taking the development of these spectacles? Did Facebook take any steps to respond to privacy concerns? And finally, could the smart glasses come under the radar of privacy watchdogs in the Western Balkans? The product, which will initially be only available in stores in Australia, Canada, Ireland, Italy, the UK and the US, is already facing severe scrutiny over privacy concerns. Facebook teamed up with Ray-Ban to create Ray-Ban Stories, new smart glasses.
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